Re-reinventing a casino

Hi Vegas fans,
For the past few years, the Riviera and Tropicana have both been undergoing renovations and reinventions. The Trop has struggled with the Havana theme and, quite honestly, has been a bit of a disappointment. I was hoping that it would keep its charm yet add a bit of pizazz. It hasn't really worked out yet, but they are still tweaking the concept.

To be fair, their competition is pretty tough. They are surrounded by a high end joint (Mandalay Bay), several middle of the road casinos (NY NY, Luxor, MGM), and a low roller haven (Excalibur).

On the other hand, the Riviera has Circus Circus and the Stratosphere to compete with, which are both lower end properties. They used to compete on price, much like the now defunct Sahara. But the Riv has a rich history and can compete on its unique position in the market. With few changes, it can go from low roller rust to mid market madness. CEO Andy Choy has already made some significant changes (check out some of them in the Desert Companion). 3:2 single deck blackjack, single zero roulette, and gazillion times odds in craps will help draw in the gamblers. Better food and fun (such as a pinball museum) will remove the dive stigma. I think they are finally turning it around.

I'll be checking it out soon to see its progress. In the mean time, if you visit and have comments, please share them with the rest of us.